Brussels Airlines to market Accra globally

The Co-Chief Executive Officer of Brussels Airlines, Mr Bernard Gustin on Thursday said the business operations of the airline would market Accra to Brussels and other parts of the globe.

“Eighty two per cent of our customers are coming from some where in the world, turning up in Brussels and ending up in Africa,” he noted.

Mr Gustin was speaking at the launch of the airline in Accra.

He said the airline owes a great part of its growth to the lucrative African route, which made the flight “highly dedicated to Africa”.

Mr Gustin said Africa represents 35 per cent of the airline’s total revenue.

He said the airline begun operations in the country in early July, and everything that has happened calls for celebration.

He noted that the operations of the airline has been very successful and contributed immensely to its progress.

Mr Gustin said Ghana holds great promise in socio-economic progress, which was one of the core reasons for the airline to start operations in the country.

“Out of 20 destinations in Africa, only five have a crew base and one of them is Accra,” he said.

Mr Gustin said apart from operating in the country, the airline also seeks to build good relations between Ghana and Belgium.

Mrs Dzifa Attivor, Deputy Minister of Transport, said the decision of Brussels Airlines as well as other flights to operate in the country was due to the government’s liberalised skies policy.

She noted that due to the good policies, commercial and cargo couriers operating at the Kotoka International Airport had from the turn of the millennium increased from 15 to 30.

Mrs Attivor appealed to stakeholders in the Aviation industry to ensure that travellers get value for their money.

“I believe that apart from business or economic considerations, the operations of Brussels Airlines would deepen the historical, political and cultural ties between the peoples and governments of Belgium and Ghana.”

Source: GNA