India’s mobile handset manufacturer, Lava to invest $5m in Nigeria to benefit Ghana

Lava International, an Indian mobile handset manufacturer says on December 22, 2011 that it will invest $5 million next year 2012 to develop service centres and brand building in Nigeria.

The company sells nearly 50,000 units in Nigeria per month.

The investment will see Ghana also benefiting from the value.

“We will go ahead and invest $5 million to develop the service centre and brand building in Nigeria. This investment will also benefit our operations in Ghana, as it sources a lot of content from Nigeria,” Sunil Raina, chief marketing officer of Lava International is quoted by Indo-Asian News Service (IANS) as telling journalists.

According to IANS, Raina said the company’s phones have been very well received in Nigeria because “Consumer wants in India and these markets are very similar and we are focusing on providing products which have long battery life with standard features.”

Lava is said to be targeting 10% of handset market share in Nigeria after it started offering mobile phones in less than five months, according to the news service.

By Ekow Quandzie