SABMiller launches second African cassava beer in Ghana

London-based brewer, SABMiller today March 14, 2013 announced it has launched a cassava beer in Ghana, the second in Africa.

The world brewer after launching its first cassava beer in Africa in Mozambique says the Ghana launch “builds on the success of the world’s first commercially-made cassava beer, Impala, which SABMiller unveiled in Mozambique 18 months ago.”

The Ghana cassava beer will be brewed by SABMiller’s local subsidiary, Accra Brewery Limited (ABL), under the brand name “Eagle”.

“Eagle is aimed at attracting low-income consumers away from illicit alcohol. This is a virtuous circle: smallholder cassava farmers have a guaranteed market for their crop, which is then used to make consistently high quality, affordable beer for consumers; and the government realises increased revenues as people trade up into formal, taxable alcohol consumption,” Mark Bowman, Managing Director of SABMiller Africa, said in a statement.

Eagle will be sold in 375ml bottles at a price point equal to 70% of mainstream lager, SABMiller says.

By Ekow Quandzie