Engen introduces online lubricant selector in Ghana
Engen Ghana Limited has launched an online tool to help vehicle owners in the selection of lubricating oil.
The online tool allows customers to search through an international database of automotive manufacturers. Once the selection is made, a detailed recommendation is returned, covering the vehicle’s engine, transmission, differential and other key applications.
Engen Ghana Limited in a statement issued to the Ghana News Agency in Accra, on Tuesday, and signed by Mr Agbeko Lotsu, Retail and Property Development Manager explained that the online tool removes the uncertainty of finding the correct oil for a car.
According to Engen Ghana, the product was originally launched by Jason Heath, Product Strategist for Petronas Lubricants Africa, which provides marketing and strategic support for Engen Lubricants.
The statement noted that: “Customers can be sure they are using the correct lubricants to match their vehicle or equipment make and model, ensuring maximum performance.
“Instead of searching exhaustively in different manufacturers’ literature, customers can find it in one convenient location.”
The statement said a drop-down menu is used through search parameters: Sector (commercial, retail, agricultural or off-highway) Category (in the event of retail being chosen, the choices would be cars, motorcycles or vans).
The new functionality was launched in association with Oats, a UK-based leader in product recommendation software. The tool is real-time and automated, removing the hazard of out-of-date information, the statement stated.
The statement described the product as multi-purpose…”Our sales force taps into it to prepare professional customer proposals and our customer service centre is now free to help customers with larger and more detailed vehicle and equipment recommendations.
“Besides individual vehicle owners, agriculture cooperatives, Engen distributors, farmers, trucking companies and off-highway equipment users all have excellent use for it.”
Later in an interview with the Ghana News Agency on the new product, Mr Henry Akwaboah, Managing Direct of Engen Ghana Limited said the company will continue to update the system to ensure that the online programme has the latest vehicle and equipment makes and models and remains a relevant and vital tool for Engen’s customers and internal stakeholders.
He said customers with access to internet can now sit in the comfort of the offices and homes and choose the most appropriate lubricants for a wide variety of vehicles, equipment and machinery.
He promised the availability of a very wide range of lubricants and specialties to cover road construction, mining, farming, road transport and marine use among others.
Source: GNA