Advertisers urged to exhibit high ethical standards

Mr Joel Nettey, President of the Advertisers Association of Ghana, has called on members to live and practice the highest standards and ethics of the profession.

This he said, is important to weed out pretenders who give the advertising profession a bad name, saying self-regulation is the surest way to ensure only true professionals remain in the industry.

Mr Nettey made the call in his annual report for 2014 at the 24th Annual General Meeting of the Association in Accra.

He said the Advertising Authority Bill, which has been in the works for some time is currently before Cabinet for final approval and onward transmission to Parliament for consideration and passage.

The Bill when passed into law would help to regulate outdoor, radio, and TV advertising and serve as a guide for all advertisers across the country; both members and non-members.

“It is our sincere belief that this Bill will in no small way help bring sanity into our industry as a whole and we look forward to it” he added.

Mr Nettey also announced that the Advertising Association’s Gong-Gong Awards would be held on October 10.

He said as part of efforts to build good relations with counterparts in South Africa and Nigeria, there are plans to introduce a category for the awards that would allow foreign entries.

He urged members to ensure that all the deserving work they produced in 2014 from Creative, Media and Outdoor to Activations and Digital are duly entered.

Mr Nettey pledged his executives’ readiness to nurture a spirit of well-being and togetherness and forge ahead to move the advertising industry forward.

Source: GNA