Tigo Ghana appoints new Head of Mobile

Tigo has appointed Tara Squire as the new head of Mobile

A statement from Tigo said in his new role, Mr Squire, whose appointment became effective in November, would be responsible for both the Commercial and Mobile Financial Services (MFS) strategy and execution.

This includes all products and services ranging from Voice, Data, Entertainment, Content, Solutions and Customer Value Management.

Mr Squire previously worked with Blu Telecommunications Limited as the Chief Commercial Officer, leading the development of the brand and building the marketing and sales teams of the business, the statement said.

Prior to that, he worked at Vodafone Ghana as the Head of Consumer Marketing, where his portfolio included new customer acquisition, product development, and value management.

Mr Squire’s earlier career, the statement said, included sales and marketing roles at Unilever and British American Tobacco and then senior management positions at Standard Charted Bank and Airtel Ghana (formerly Zain Ghana).

Commenting on his appointment, the CEO for Tigo, Roshi Motman, said: “We are pleased to have Tara on board.

“His experience in product development and innovation will be invaluable to Tigo as we take giant steps to become the digital lifestyle brand of choice for Ghanaians.”

The statement said customer value management was very essential to Tigo and expressed the hope to build a much stronger relationship with their customers by exceeding their expectations and giving them real value for money.

Source: GNA