Businesses urged to take advantage of mobile money
Mr Ebenezer Twum Asante, the CEO of MTN has called on businesses to pay attention and take advantage of the relevance of Mobile Money introduced by telecommunication companies.
He said marketers could come with strategic digital systems that would improve on their business operation.
Mr Asante said this when he took his turn at Chartered Institute of Marketing Ghana(CIMG) Evening series on the theme: “Mobile Financial Services; inclusiveness, Trends and Opportunities,” in Accra.
The occasion provided an insight for participants to understand the impact of mobile money on the delivery of banking and financial services and appreciate the effects of mobile money on money laundering.
It was also to understand how mobile money was opening businesses between the banked and the unbanked and how it is benefiting individuals and safety and security issue concerning its usage.
He said digital innovations continue to transform the economic, business and social landscape in Africa.
The focus on digital and mobile technology could help unlock mobile service delivery for businesses, he added.
Mr Asante said telecommunication companies and financial services were converging and in any case would partner to drive the system forward.
He said there would be more collaboration by telecommunications and Banks to develop the economy to become cashless.
The CEO said most customers have raised concerns with the transactions of mobile money and management had taken steps to combat scams and transnational challenges.
He said MTN had also initiated mitigation systems and robust security in place and would continue to educate their customers on the use of mobile money usage.
Source: GNA