Cadbury Kraft foods plants trees to mark Global Delicious Difference Week
The ecological system of the world is depleting and therefore all must assist to arrest the situation by planting more trees, Daniel Kingsford Adams, the Metropolitan Director of Parks and Gardens has said.
He said these when he joined a team of motivated and enthusiastic employees of Cadbury Kraft Foods to plant a selection of 600 special cocoa, grafted mango and mimosups elengi trees to mark its annual global initiative ‘‘Make a Delicious Difference’’ week.
Speaking to the media, James Boateng, the Managing Director of Cadbury Ghana & French West Africa explained that, as part of the company’s volunteering week which is an annual global initiative of Kraft Foods called ‘‘Making a Delicious Difference’’, about 30,000 employees all over the world are lending their hands with their hearts through volunteering to improve their communities, help fight hunger and promote healthy living by giving something back to society.
The tree planting exercise which took place within the Tetteh Quarshie Interchange in Accra over the weekend was also to support the country’s greening and improvement efforts.
According to Mr Boateng, this year’s Making a Delicious Difference week was being celebrated under the theme: ‘‘fighting hunger and promoting healthy lifestyles’’. ‘‘There is no other better way of bringing this theme to life than planting food trees which are nutritious and profitable to the nation and the generation unborn’’, he said.
According to him, the choice of the Tetteh Quarshie Interchange is in line with their business of adding value to cocoa. Tetteh Quarshie being the father of cocoa, it was proper to honour him by planting cocoa at the Tetteh Quarshie Interchange to depict his work. ‘‘Cocoa still remains the single biggest export revenue earner for this country. For us as a company, it is a very important ingredient and it is in the light of this that, two years ago, we decided to support this industry by investing about £30 million under our Cadbury Cocoa Partnership initiative which is doing very well’’, he revealed.
He added that, Cadbury believes that, in the next ten years as their support for the industry is sustained, livelihoods in cocoa growing areas will be better and the supply chain of cocoa will be assured.
He pledged the company’s continuous commitment to support environmental and community improvement initiatives.
On her part, Ms Loiusa Aubin, the Human Resource Manager (Corporate Affairs) expressed her excitement at the turn up of her colleague volunteers and assured that the trees will be well maintained to serve the purpose and ensure sustainability.
By Pascal Kelvin Kudiabor