Google launches Classified Ad Service in Kenya, after Ghana and Uganda

Internet search giant Google has launched its classified ads service, Google Trader, in Kenya, the Forbes Magazine reports October 17, 2011.

Kenya becomes the third African country to have the service after Ghana and Uganda.
Google Trader is a free classifieds service that lets internet users trade products and services and search for jobs, real estate listings or just about anything else.

According to Forbes, as Google enters into the classifieds business in Kenya, it has to compete with the country’s largest classified service, Dealfish Kenya, owned by MIH Internet, a South African Internet services firm which in turn is owned by Naspers, Africa’s largest media company.

Dealfish also allows Kenyan web users to search for jobs, and buy goods and services. Google Trader will be available on mobile phones, hand-held devices and personal computers, the magazine said.

By Ekow Quandzie